Terms & Conditions


Your use of our services indicate that you agree to the terms and conditions set out below.


  • “we”, “us” and “our” refers to High Town Taxis
  • “you ”, “your ” and “user” refers to the person booking a journey via the site or software

1. Introduction to this Policy

This privacy policy contains important information about how we use the personal information you give us when you book a taxi with us, whether you are doing this via a phone, our website, or our mobile app.

2. About us

Unit 1a, Imperial Business Centre
Mortimer Road
United Kingdom
Tel: (+44) 01432 354321
registered in England and Wales.

3. Data Protection

“Privacy and Data Protection Requirements” means:

  • The Data Protection Act 1998 (until repealed) (“DPA”).
  • The Data Protection Directive (95/46/EC) (until repealed).
  • From 25 May 2018, the General Data Protection Regulation 2016/679 (“GDPR”) or any equivalent provision which may replace the GDPR following the formal political separation of the United Kingdom from the European Union.
  • The Regulation of Investigatory Powers Act 2000.
  • The Telecommunications (Lawful Business Practice) (Interception of Communications) Regulations 2000 (SI 2000/2699).
  • The Electronic Communications Data Protection Directive (2002/58/EC).
  • The Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2426/2003) and all applicable laws and regulations, which may be in force from time to time relating to the processing of Personal Data and privacy, including where applicable the guidance and codes of practice issued by the Information Commissioner or any other supervisory authority, and the equivalent of any of the foregoing in any relevant jurisdiction
  • “Personal Data”, “Data Controller” and “Data Processor” and “processing” shall have the meanings given to them in the DPA or, from 25 May 2018, the GDPR.
  • For the purposes of applicable Privacy and Data Protection Requirements, we are a Data Controller and therefore we are responsible for, and control the processing of, your Personal Data in accordance with applicable Privacy and Data Protection Requirements.
  • “Personal Data” has a legal definition but, in brief, it refers to information relating to a person who can be directly, or indirectly identified in particular by reference to an identifier. Such information must be protected in accordance with applicable Privacy and Data Protection Requirements.

4. Information we may collect about you

When you use the website, web booking portal, mobile device booking application or phone when you deal with us, we may collect the following information about you (“Information”):

  • Personal information including first and last name
  • Contact information including current residential address, pickup address and/or destination address, email address and/or phone number
  • Banking details including credit card details, bank account details, banking address and account name
  • Information that you provide to us regarding whether you need any special type of vehicle (this may include information regarding disability or health)
  • Technical information including IP address, operating system, browser and device type and related information regarding the device you used to visit the website or use the application, the length of your visit and your interactions with the website and/or application
  • Information obtained through our correspondence, monitoring through ‘cookies’ and similar tracking technologies, of any enquiries made by you through the website or by phone, together with details relating to subsequent correspondence
  • We may monitor your use of the website. We may also monitor web traffic, location and other data and information about users of the website. Such data and information, to the extent that you are individually identifiable from it, shall constitute Information as defined above. However, some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
  • For your protection as a consumer and to enable us to make improvements to our service each booking pick-up and drop-off location is mapped via location, storage of booking history and mapping of regular activity.

5. How long we keep your Information

  • We hold your Information for up to a maximum of 7 years to comply with legislation and local authority rules that we are subject to.
  • Where we are processing on the basis of consent only, we hold the Information until consent is withdrawn.
  • If required, we will be entitled to hold Information for longer periods to comply with our legal or regulatory obligations.

6. Legal basis for processing your information

From 25 May 2018, under applicable Privacy and Data Protection Requirements we may only process your Information if we have a “legal basis” (i.e. a legally permitted reason) for doing so. For the purposes of this Policy, our legal basis for processing your Information is set out below.

Why we process your Information:

  • To provide services to you and the administration related to those services such as arranging billing, taking payments, chasing payments, issuing email receipts, sending you alert notifications about the service you have ordered via SMS, push notification or telephone.
  • Ensuring, where you have specifically asked us to, that we provide a vehicle suitable for your needs.
  • Research into usage and behaviour for improving and changing our services, including personalisation to your needs, such as listing previously used addresses/destinations.
  • To operate, administer, maintain, provide, analyse and improve the website and the services available to you through the website or by phone.
  • To investigate and address any comments, queries or complaints made by you regarding the website and/or our services, and any similar or related comments, queries.
  • To ensure that content from the website is presented in the most effective manner for you and for your device.
  • To allow you to participate in interactive features of the website and electronic booking applications, including inputting information and providing feedback.
  • To notify you about changes to the website.

This is necessary for the contract between us to be processed, enabling us to provide services to our users. It is also necessary for the legitimate interests we pursue of running a taxi services business and is subject to your rights.

We may monitor the frequency and length of time you use our services.

Where required by (but not limited to) any request, or order from law enforcement agencies and/or HMRC in connection with any investigation to help prevent unlawful activity. (This is necessary to comply with our legal obligations, including obligations relating to the protection of Personal Data)

7. Your consent to processing

You will be required to give consent to certain processing activities before we can process your Information as set out in this Policy. Where applicable, we will seek this consent from you when you first submit Information through our website, or mobile app.

  • If you have previously given consent you may freely withdraw such consent at any time. You can do this through notifying us in writing.
  • If you withdraw your consent, and if we do not have another legal basis for processing your information, we will stop processing your Information.
  • If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.
  • Please note that if we need to process your Information to operate the website, web booking portal, mobile device booking application and/or provide our services, and you object or do not consent to us processing your Information, those services may not be available to you.

8. Marketing and opting out

If you prefer not to receive any direct marketing communications from us, or you no longer wish to receive them, you can opt out at any time.

Where you have previously ordered products or services from us, we may contact you by telephone, SMS, email and post about similar or related products, services, promotions and special offers that may be of interest to you. We will inform you if we intend to use your data for such purposes and give you the opportunity to opt-out of receiving such information from us.

We do not currently, share your personal data with third party organisations, but If you have given permission, we may share (in the near future) your personal data with carefully selected third party organisations and business partners and they may contact you directly (unless you have asked them not to do so) by mail, SMS, telephone and email about products, services, promotions and special offers that may be of interest to you. We will inform you (before collecting your data) and seek your permission if we intend to disclose your data to third parties for such purposes. If you prefer not to receive direct marketing communications from our business partners, or you no longer wish to receive them, you can opt out at any time. You have the right at any time to ask us, or any third party, to stop processing your information for direct marketing purposes. If you wish to exercise this right, you should contact us by sending an email to admin@hitowntaxis.co.uk, or contact the relevant third party using their given contact details giving us, or them enough information to identify you and deal with your request. Alternatively, you can follow the unsubscribe instructions in emails you receive from us or them.

9. Disclosure of your information

We may disclose your Information (including Personal Data) to:

  • third-party contractors to enable them to undertake services for us and/or on our behalf (and we will ensure they have appropriate security, compliance and data protection measures in place to protect your Information)
  • Third party payment providers (for more information please see below)
  • If we are under a duty to disclose or share Personal Data in order to comply with any legal obligation, including (but not limited to) any request or order from law enforcement agencies and/or HMRC in connection with any investigation to help prevent unlawful activity.
  • We may disclose aggregated, anonymous information (i.e. information from which you cannot be personally identified), or insights based on such anonymous information, to selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of the website. In such circumstances we do not disclose any information which can identify you personally.
  • If our whole business is sold or integrated with another business your Information may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business.

10. Keeping your Information secure

We will use technical and organisational measures in accordance with BS EN ISO/IEC 27001 Information Security Management to safeguard your Information, including the use of data encryption to transmit data securely. While we will use all reasonable efforts to safeguard your Information, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any Information that is transferred from you or to you via the internet.

11. Monitoring

We may monitor and record communications with you (such as telephone conversations and emails) for the purposes of provision of services, quality assurance, training, fraud prevention and compliance purposes. Any information that we receive through such monitoring and communication will be added to the information we already hold about you.

12. Overseas transfers

We do not use your information in any overseas transfers.

It is possible our third-party software providers, from time to time may need to transfer your Information to countries outside the European Economic Area, which comprises the EU member states plus Norway, Iceland and Liechtenstein (“EEA”). Such countries may not have similar protections in place regarding protection and use of your data as those set out in this Policy. Therefore, if we do transfer your Information to countries outside the EEA we will take reasonable steps in accordance with applicable Privacy and Data Protection Requirements to ensure adequate protections are in place to ensure the security of your information.

By submitting your Information to us in accordance with this Policy you consent to these transfers for the purposes specified in this Policy.

13. Information about other individuals

If you give us information on behalf of a third party, you confirm that the third party has appointed you to act on his/her/their behalf and has agreed that you can: give consent on his/her/their behalf to the processing of his/her/their Information; receive on his/her/their behalf any data protection notices; and give consent to the transfer of his/her/their Information abroad (if applicable).

14. Your rights

  • If you are an individual, this section sets out your legal rights in respect of any of your Personal Data that we are holding and/or processing. If you wish to exercise any of your legal rights, you should put your request in writing to us (using our contact details in clause 2) giving us enough information to identify you and respond to your request.
  • You have the right to request access to information about Personal Data that we may hold and/or process about you, including: whether we are holding and/or processing your Personal Data; the extent of the Personal Data we are holding; and the purposes and extent of the processing.
  • You have the right to have any inaccurate information we hold about you be corrected and/or updated. If any of the Information that you have provided changes, or if you become aware of any inaccuracies in such Information, please let us know in writing giving us enough information deal with the change or correction.
  • You have the right in certain circumstances to request that we delete all Personal Data we hold about you (the ‘right of erasure’). Please note that this right of erasure is not available in all circumstances, for example where we need to retain the Personal Data for legal compliance purposes. If this is the case, we will let you know.
  • You have the right in certain circumstances to request that we restrict the processing of your Personal Data. If so, we shall stop processing your Personal Data unless we can demonstrate sufficient and compelling legitimate grounds for continuing the processing which override your own interests. If, as a result of your circumstances, you do not have the right to object to such processing then we will let you know.
  • You have the right to request a copy of the Personal Data we hold about you and to have it provided in a structured format suitable for you to be able to transfer it to a different data controller (the ‘right to data portability’). Please note that the right to data portability is only available in some circumstances, for example where the processing is carried out by automated means. If you request the right to data portability and it is not available to you, we will let you know.
  • You have the right in certain circumstances not to be subject to a decision based solely on automated processing, for example where a computer algorithm (rather than a person) makes decisions which affect your contractual rights. Please note that this right is not available in all circumstances. If you request this right and it is not available to you, we will let you know.
  • You have the right to object to direct marketing, as mentioned above.

15. Complaints

If you have any concerns about how we collect or process your Information then you have the right to lodge a complaint either with us (using our contact details in clause 2) or with a supervisory authority, which for the UK is the UK Information Commissioner’s Office (“ICO”). Complaints can be submitted to the ICO through the ICO helpline by calling 0303 123 1113. Further information about reporting concerns to the ICO is available at


16. ‘Cookies’ and related software

Our software may issue ‘cookies’ (small text files) to your device when you access and use the website and you will be asked to consent to this at the time (e.g. when you first visit our website). Cookies do not affect your privacy and security since a cookie cannot read data off your system or read cookie files created by other sites.
Our websites use cookies and other tracking and monitoring software to: distinguish our users from one another:

  • collect standard Internet log information; and to collect visitor behaviour information. The information is used to track user interactions with the website and allows us to provide you with a good experience when you access the website, helps us to improve our website, and allows us to compile statistical reports on website visitors and website activity.
  • You can set your system not to accept cookies if you wish (for example by changing your browser settings so cookies are not accepted), however please note that some of our website features may not function if you remove cookies from your system

17. Changes to this Policy

We keep this Policy under regular review and may change it from time to time. If we change this Policy, we will post the changes on this page, and place notices on other pages of the website as applicable, so that you may be aware of the Information we collect and how we use it at all times. You are responsible for ensuring that you are aware of the most recent version this Policy as it will apply each time you access the website.

18. Links to other websites

Our website may contain links to other websites. This Policy only applies to our websites. If you access links to other websites any Information you provide to them will be subject to the privacy policies of those other websites. We have no control over third party websites or systems and accept no legal responsibility for any content, material or information contained in them.

Your use of third-party sites or systems will be governed by the terms and conditions of that third party. It is your responsibility to ensure you are happy with such third-party terms and conditions.

The display of any hyperlink and/or reference to any third-party website, system, product or service does not mean that we endorse that third party's website, products or services and any reliance you place on such hyperlink, reference or advert is done at your own risk.

19. Payments

  • The High Town Radio Taxi Group may use approved third-party payment providers to manage payments from your credit and/or debit card account for journeys booked with the mobile application over the phone or on our web portal. The processing of payments or credits in connection with the use of the mobile application or other electronic and services will be subject to the terms and conditions and privacy policy of our third-party payment processor and your issuing card authority in addition to this Policy.
  • All journey charges will be shown on your receipt emailed to the address used to sign up for credit and debit card bookings. These charges are subject to change at any time and you will be notified within the platform and in your vehicle.
  • You will make payment to the company that you are using the service for under the High Town Radio Taxi Group. You agree that you will pay for all of the journeys booked through these methods and that your registered card(s) for those you select to are to be paid accordingly by that card, you are responsible for timely payment of all fares.
  • Your credit and/or debit card details will be securely tokenised and held by our third-party payment processor under PCI level 1 compliance. We do not have access to your personal credit and/or debit card information and cannot share that information. Employees, sub-contractors or individuals will at no point have access to this payment information.
  • Payments made by credit or debit card for completed journeys are non-refundable.

20. Third-party software providers

We use third party software licensed to us by:

Eurosoft Tech Limited.

If you access links to third-party sites or systems, they will be governed by the terms and conditions of that third party. It is your responsibility to ensure you are happy with such third-party terms and conditions. We accept no legal responsibility for any content, material or information contained in them.

21. Accessibility

This Policy aims to provide you with all relevant details about how we process your Information in a concise, transparent, intelligible and easily accessible form, using clear and plain language. If you have any difficulty in reading or understanding this Policy, or if you would like this Policy in another format (for example audio, large print or braille), please get in touch with us.

22. Contact us

All feedback and questions are welcome.

Email: admin@hitowntaxis.co.uk

Tel:(+44) 01432 354321.